These days, encouraging communication, teamwork, and production inside a company requires an efficient intranet. Because of its extensive functionality and seamless connection with other Microsoft products, SharePoint intranet solutions are preferred for numerous enterprises. However,
These days, encouraging communication, teamwork, and production inside a company requires an efficient intranet. Because of its extensive functionality and seamless connection with other Microsoft products, SharePoint intranet solutions are preferred for numerous enterprises. However, creating a strong content strategy is essential to maximising the advantages of a SharePoint intranet. This blog from Aufait Technologies will guide you through the process of developing a successful content strategy for your SharePoint intranet.
Understanding SharePoint Intranet Solutions
With its many functions for content creation, management, and sharing, SharePoint is an adaptable platform. An effective SharePoint intranet can act as a focal point for staff members, giving them access to news, collaboration tools, and critical documents. Microsoft claims 190 million users and over 200,000 organisations use SharePoint for document management, intranet access, and content management.
Key Features of SharePoint Intranet Solutions
Document Management: SharePoint enables version control, collaboration, and centralised document storage.
Communication Tools: News feeds, announcements, and discussion boards are examples of features that help with internal communication.
Customisation: To match your business identity with the intranet, SharePoint provides a wide range of customisation options, including SharePoint branding.
Integration: Productivity and teamwork are improved by smooth integration with other Microsoft 365 apps.
Steps to Create a Content Strategy for Your SharePoint Intranet
Define Your Objectives:
Establish the goals for your SharePoint intranet first. What goals do you have in mind? Typical goals consist of:
Increasing Communication: Encouraging improved departmental communication.
Improving Collaboration: Giving teams the resources and environment they need to collaborate more successfully.
Increasing Employee Engagement: Personalised content and social aspects promote engagement and involvement.
Centralising information entails establishing a single source of accuracy for all company papers, policies, and procedures.
Identify Your Audience
It is essential to comprehend your audience in order to create content that meets their needs. Divide up your audience according to criteria like:
Department: Various departments could require different kinds of content.
Role: Frontline employees and supervisors may have quite different content requirements.
Location: Take into account the workforce's geographical distribution.
Conduct a Content Audit
Examine your current content before producing any new ones. Examining all of the current content to see what can be updated, removed, or reused is known as a content audit. During a content audit, important metrics to take into account are:
Relevance: Does your audience still find the content relevant?
Accuracy: Is the data current and accurate?
Usage: How frequently is the information seen or cited?
Develop a Content Plan
The contents that will be produced, by whom, and when are all specified in a content plan. Think about the following elements:
Content Types: List the many kinds of material you want to produce, including documents, blog entries, videos, and news stories.
Editorial Calendar: Arrange your content in a way that will guarantee a continuous supply of new articles.
Assign content owners the duty of producing and preserving content.
Focus on SharePoint Branding
A unified and expert intranet experience requires the use of SharePoint branding. You may increase user adoption and engagement by making your SharePoint intranet's appearance and feel more in line with your corporate identity. Crucial components of SharePoint branding consist of:
Logo and Colours: Use your company's colour scheme and logo throughout the intranet.
Navigation: Tailor the navigation so that it follows your organisational structure and is easy to use.
Templates: Create branded templates for various content kinds.
Optimise for Search and Navigation
To assist visitors in finding the content they need quickly, effective search and navigation are essential. To maximise these features, try these suggestions:
Metadata and Tags: Employ tags and metadata to enhance searchability by classifying content.
Configure SharePoint's search parameters so that relevant results are shown first.
Create a logical and straightforward navigation structure that mirrors how consumers get information.
Measure and Improve
After your SharePoint intranet is operational, it's critical to monitor its effectiveness and make ongoing improvements. Important metrics to monitor consist of:
User Engagement: Keep an eye on data like time spent on pages, unique visitors, and page views.
Content Performance: Monitor each piece of content's performance in terms of views, likes, and comments.
Analyse search queries to find content gaps and enhance search capabilities using search analytics.
Employees whose managers were excellent at praising their work were almost 40% more involved than those whose supervisors were not, according to a number of studies looking at the relationship between recognition and engagement. Nearly 78% of respondents to a recent Nectar research on employee recognition and productivity said they would be more productive if they were recognised more frequently. Effective employee recognition initiatives also contributed to a noteworthy 31% reduction in staff turnover, which helped businesses hold on to their key talent.
Wrapping Up
Developing a content strategy for your SharePoint intranet is a complex process that needs constant oversight and careful planning. You can build an engaging and productive intranet that promotes communication, cooperation, and production within your company by establishing your goals, comprehending your audience, carrying out a content audit, and putting a strong emphasis on SharePoint branding. To make sure that your plan is meeting the changing needs of your workforce, don't forget to measure and optimise it on a regular basis. With the appropriate strategy, your SharePoint intranet may grow into a priceless resource for your business, producing quantifiable outcomes and advantages in real time.
Wish to find the best company providing the best SharePoint intranet solutions? Visit us at Aufait Technologies.
