Microsoft Purview AI Hub: Discover and protect activity in Copilot and other generative AI apps   (2024)

Microsoft MVP Jasper Oosterveld on getting started in the Microsoft Purview AI Hub.

If you’ve been keeping up, you know I’m all about sharing straight-up insights that fortify your Microsoft 365 environment.

I’ve put that same straightforward approach to a variety of articles covering Microsoft Purview’s features and how IT folks can use them to support security, governance, and compliance efforts.

Now, with generative AI and Copilot for Microsoft 365 ushering in a new era of interactions,concerns about data protection are understandably on the rise. Some organizations are pausing or even putting the brakes on AI because they’re worried about not having enough visibility and control over their data.

Let’s move on to the latest installment.

In this article:

  • What is Microsoft Purview AI Hub?
  • How to get started
  • Analyze AI data
  • View your policies
  • Monitoring AI activities

What is Microsoft Purview AI Hub?

The AI hub in the Microsoft Purview portal acts as a control center where you can secure data for AI applications and keep an eye on how AI is being used. It supports apps like Microsoft Copilot for Microsoft 365 and AI tools from other providers.

Microsoft sums it up:

“Use Microsoft Purview (AI Hub) to mitigate and manage the risks associated with AI usage, and implement corresponding protection and governance controls.”

Microsoft Purview AI Hub: Discover and protect activity in Copilot and other generative AI apps (1)

Right now, Microsoft Purview AI Hub is in preview mode but open to all organizations. The AI hub integrates with various Purview features, including:

The hub offers the following capabilities to help organizations adopt AI securely:

  • Insights and analytics to track AI activity
  • Ready-to-use policies to protect data and prevent data loss in AI prompts
  • Compliance controls to apply the best practices for handling data and storing policies

For supported generative AI sites like ChatGPT, check out Microsoft’s list of supported AI sites by Microsoft Purview AI Hub.

How to get started with Microsoft Purview AI Hub

Depending on the portal you’re using, navigate to the following locations to start using the AI hub:

  • Select AI hub (preview)
  • Click on the Analytics tab

Our next stop is the Get started menu:

Microsoft Purview AI Hub: Discover and protect activity in Copilot and other generative AI apps (2)

Before diving into the AI hub, I recommend following each of those actions (Activate Microsoft Purview Audit, Install Microsoft Purview browser extension, and so on). Select each one to get moreinformation and take action according to your AI security requirements. For example, selecting Extend your insights for data discovery will allow you to create policies:

Microsoft Purview AI Hub: Discover and protect activity in Copilot and other generative AI apps (3)

When you click on the Create policies button, Microsoft automatically creates connected Copilot policies for you so you can get up and running quickly.

By the way, you can also find thosepolicies in related Microsoft Purview services. For example, Microsoft Purview Data Loss Prevention receives a policy from the “Get started” menu:

Microsoft Purview AI Hub: Discover and protect activity in Copilot and other generative AI apps (4)

Of course, this only works when you have the correct Microsoft Purview licenses.

Once you’re done in the “Get started” menu, it’s time to let the AI hub analyze your Microsoft 365 environment for at least 24 hours.

Analyze AI data

The main menu of the Microsoft Purview AI hub gives you insights, such as AI interactions involving sensitive information:

Microsoft Purview AI Hub: Discover and protect activity in Copilot and other generative AI apps (5)

We can look at how Copilot uses unlabeled files in its interactions:

Microsoft Purview AI Hub: Discover and protect activity in Copilot and other generative AI apps (6)

You can take direct action and make sure the correct sensitivity labels are applied. The “View details” button takes you to the dedicated AI Activity Explorer—more about that later.

To monitor the interactions with other generative AI apps, you need to onboard your organizational devices.

View your policies

Microsoft Purview policies related to monitoring Copilot for Microsoft 365 and third-party generative AI apps are displayed in the policy section:

Microsoft Purview AI Hub: Discover and protect activity in Copilot and other generative AI apps (7)

You can quickly change any policy by clicking on the title and the “Edit policy in solution” button:

Microsoft Purview AI Hub: Discover and protect activity in Copilot and other generative AI apps (8)

Monitor AI activities

The activity explorer has been around the Microsoft Purview block for years. Microsoft Purview AI Hub provides an out-of-the-box integration with AI interactions:

Microsoft Purview AI Hub: Discover and protect activity in Copilot and other generative AI apps (9)

In the activity explorer, you can focus on specific AI interactions that needattention. For example, you can review interactions involving sensitive information types:

Microsoft Purview AI Hub: Discover and protect activity in Copilot and other generative AI apps (10)

That’s it for now! It’s still in the testing phase so Microsoft may retract or modify certain features. No licenses needed for now, but don’t get too comfy; that’ll change when the preview ends.

Check out the official Microsoft documentation to learn more about Microsoft Purview AI Hub.

Jasper Oosterveld is a Microsoft MVP and Modern Workplace Consultant. With great passion, he inspires and helps you implement the Modern Workplace with Microsoft 365. Jasper is a specialist in compliance, governance, and adoption within Microsoft Teams & SharePoint. Interested in learning from him? He loves to share his expertise and love for Microsoft products!

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Microsoft Purview AI Hub: Discover and protect activity in Copilot and other generative AI apps   (2024)

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